WIX® Filters, Team Kalitta extend and grow partnership agreement



YPSILANTI, Mich. (January 30, 2018) – Team Kalitta is pleased to announce an extension with WIX® Filters, a global manufacturer of filtration products.

The relationship will expand for the 2018 season as both J.R. Todd and Shawn Langdon will serve as WIX Filters’ lead National Hot Rod Association (NHRA) drivers. WIX Filters will receive major associate branding on Todd’s DHL Toyota Camry Funny Car and Langdon’s Global Electronic Technology Toyota Camry Funny Car. WIX Filters will also continue to serve as the Official Filters of Team Kalitta and have associate branding on the Top Fuel dragsters driven by Richie Crampton and Doug Kalitta.

“We knew we found a great fit with Kalitta, but we didn’t realize how great this partnership would turn out,” said Jennifer Gibson, brand manager for WIX. “From races ending in the Winner’s Circle to support behind the scenes, last year proved to be extremely successful. We couldn’t be more excited to continue our partnership with the entire Kalitta team.”

Race teams have relied on the quality and performance of WIX Filters for 50 years, and in return the track provides exceptional R&D testing grounds for WIX engineers. With Team Kalitta, WIX will see its filters perform in the Top Fuel and Funny Car competition, where cars reach top performance speeds of more than 330 mph in less than 3.7 seconds. In the first season of the WIX Filters and Team Kalitta relationship, Todd drove WIX Filters to the winner’s circle twice, including the biggest drag race in the world, the U.S. Nationals on Labor Day weekend in Indianapolis. Team Kalitta also competed in a driver swap with fellow WIX Filters driver Alex Keyes and his Global Rallycross (GRC) team in early April to much success. 

“We are excited to have WIX back on our DHL Toyota Camry,” said Todd. “It has been great to get to know Jennifer and the whole WIX Filters family this past season. I am looking forward to winning more races together and cheering on the rest of WIX Filters’ drivers across their other motorsport partnerships.” 

“I am happy to expand my relationship with WIX Filters for this season,” said Langdon. “They are a great partner of Kalitta Motorsports and they have so much history in the motorsports world. We are excited for this upcoming season and welcoming many of WIX’s customers to the track.”

WIX Filters will grow their hospitality presence with Kalitta Motorsports as well in 2018 with five major activations across NHRA’s extensive reach thoughout the country. These events bring major WIX Filters customers to the track and allow them to experience the most extreme motorsport up close. 

“We love hosting WIX’s customers and being able to share our experience with them,” said Rachel DeLago, General Manager, Kalitta Motorsports. “The people at WIX Filters have become a part of the Kalitta family and we are excited to be able to host them at more races in 2018.”