Kalitta Motorsports introduce MAD Creative Concepts to NHRA Mello Yello Drag Racing

YPSILANTI, Mich., (May 05, 2015) Kalitta Motorsports is excited to welcome MAD Creative Concepts to the NHRA Mello Yello Drag Racing series as a sponsor. MAD, celebrating their tenth year of excellent work in the custom graphics and design fields, will take their logo to new speeds as the primary partner on J.R. Todd’s Top Fuel Dragster for the Route 66 NHRA Nationals in Chicago this July.

Based not far from Kalitta Motorsports headquarters in Ypsilanti, Mich., MAD Creative Concepts, named for president and CEO Michael Drozdowski, was founded in January 2005. MAD has partnered with Kalitta Motorsports for several seasons making Team Kalitta look sharp at the race track with their custom graphics and signage, vehicle, dragster and hauler decal wrapping and marketing materials.

“Having worked with Kalitta Motorsports for several seasons, MAD Creative Concepts is thrilled to be able to expand the partnership,” said Drozdowski. “We are excited to utilize this placement to meet the fans in the Chicago market and show what MAD Creative Concepts can do for them.”

Todd, coming off a runner-up finish in the 2014 NHRA Top Fuel Dragster point standings, has earned a class-best five no. 1 qualifiers in the past twelve events. Last season, in his first race in Chicago since 2009, Todd earned a semi-final finish.

“It is always neat to be the first driver to run a sponsor’s logo at the race track,” said Todd, driver of the MAD Creative Concepts Top Fuel Dragster. “Even better, I am already familiar with MAD’s work and I have experienced the quality of it. I have seen some of the concepts behind the wrap, and I am sure it will be a fan favorite.”

Fans will have the opportunity to be a part of MAD Creative Concepts’s first foray into motorsports sponsorship. Two crew shirt designs have been submitted and MAD Creative Concepts wants the fans to decide the final design. There are two ways to vote: vote on the poll at www.teamkalitta.com/contest and go to MAD Creative Concepts’ Facebook page www.facebook.com/MADCreativeConcepts and share the picture of your favorite design. One fan that votes and enters their email on the poll will win an inaugural MAD Creative Concepts crew shirt. Voting begins today, May 5th, and ends Tuesday, May 26th.

“MAD Creative Concepts has worked tirelessly behind the scenes for Kalitta Motorsports for many seasons,” said Jim Oberhofer, vice president of operations, Kalitta Motorsports. “I am glad the spotlight is going to be shown on them. Our fans have shown time and again that they support the companies that help Team Kalitta, so I know they will get behind MAD Creative Concepts and this great team of people.”

Konnekt with Kalitta Motorsports:

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About Kalitta Motorsports:
Based in Ypsilanti, Mich., Kalitta Motorsports is a Top Fuel and Funny Car drag racing team in the NHRA (National Hot Rod Association) Mello Yello Drag Racing Series. The team was founded and is owned by drag racing icon Connie “the Bounty Hunter” Kalitta. For more than 50 years, Connie has been involved in the sport as a driver, tuner, and an owner. Kalitta Motorsports is one of the most successful teams in the history of auto racing with five world championships and over 50 national event titles in five different professional drag racing sanctioning bodies since it was established by Connie in 1959.

Del Worsham drives the DHL Toyota Camry Funny Car for Team Kalitta. Alexis DeJoria pilots the Tequila Patrón XO Café Incendio Toyota Camry Funny Car. J.R. Todd drives the MAD Creative Concepts Top Fuel dragster while Connie’s nephew, Doug Kalitta, pilots the Mac Tools Top Fuel dragster. Connie serves as head tuner for all Team Kalitta entries. He is assisted by co-crew chiefs Jon Oberhofer and Nick Boninfante on the DHL Toyota Camry Funny Car, by Tommy DeLago and Glen Huszar on the Tequila Patrón XO Café Incendio Toyota Camry Funny Car, and by Jim Oberhofer on the Mac Tools Top Fuel dragster. Connie serves as crew chief on the MAD Creative Concepts Top Fuel dragster.

Associate sponsors on Kalitta Motorsports’ race cars include Justice Brothers, Kalitta Air, Patrón XO Café Incendio, Phoenix Fuel Converter, Red Line Oil, SealMaster, Summit Racing Equipment, Technicoat Companies, TMS Titanium, Toyota and Ziebart.