YPSILANTI, MI (March 4, 2021) – Moving into the 2021 NHRA Camping World Drag Racing Series season, the entire Kalitta Motorsports operation will be outfitted with Fatheadz Eyewear for both sunglasses and prescription frames. Fatheadz Eyewear will be recognized as the Official Eyewear of Kalitta Motorsports beginning with the 52nd NHRA Gatornationals in Gainesville, Florida. Through the relationship, every member of all three of the Kalitta Motorsports race teams will have Fatheadz Eyewear products, all three race cars will feature Fatheadz Eyewear logos and driver and consumer co-promotions will be conducted throughout the season.
“This is a great partnership and we are excited to show off our new look with Fatheadz Eyewear starting at the Gatornationals,” said Chad Head, Kalitta Motorsports general manager. “Being able to clearly see what is happening on the track is critical when you are at the races. The wide variety of Fatheadz Eyewear products combined with the fact they can also provide us with prescription frames means everyone on our team will not just look good, but will visually be in great shape.”
Founded in 2004 under the direction of Rico Elmore, Fatheadz Eyewear started with exclusively catering to men with heads too large to fit in standard width sunglasses comfortably. To solve this issue, Rico created a product line with four oversized sunglasses available in varying colors. The business has since grown to encompass nine distinct lines of eyewear in all sizes and styles to fit both men and women. With hundreds of unique product offerings, the innovation continues to drive its customer centric business.
“We value the relationships we’ve built over the years in NHRA, and are excited to take the partnership with Kalitta Motorsports to the next level as the team’s official eyewear. Because we offer eyewear suitable for everyone, the team members at Kalitta will be a great asset in showcasing our products. Not only are we excited to see our eyewear on the starting line, but we are excited for the opportunity to bring our eyewear to the track this year for the fans,” said Rico Elmore, CEO of Fatheadz Eyewear.
Fatheadz Eyewear will have merchandise available on-site at select NHRA national events. Fans can also visit www.fatheadz.com to shop online and for additional information.
About Kalitta Motorsports:
Based in Ypsilanti, Mich., Kalitta Motorsports is a Top Fuel and Funny Car drag racing team in the NHRA (National Hot Rod Association) Camping World Drag Racing Series. The team was founded and is owned by drag racing icon Connie “the Bounty Hunter” Kalitta. For more than 60 years, Connie has been involved in the sport as a driver, tuner and team owner. Kalitta Motorsports is one of the most successful teams in the history of auto racing with seven world championships and over 100 national event titles in five different professional drag racing sanctioning bodies since it was established by Connie in 1959.
Founded in 2004, Fatheadz is the leader in oversized eyewear. Fatheadz makes oversized sunglasses and extra wide eyewear for large heads. Men’s and women’s styles are available in sun, optical and reader frames. Shop our selection of eyewear today.