Applied Innovation Raises Profile at Norwalk Nationals with Dual Kalitta Motorsports Top Fuel Dragster Branding

YPSILANTI, MI (June 22, 2022) — Applied Innovation, the award-winning Michigan based company with over 35 years of expertise, provides imaging, technology, and automation services for businesses across all industries, is expanding their on-car presence with Kalitta Motorsports this weekend at the NHRA Norwalk Nationals. They will be taking over the front sections of both the Doug Kalitta and Shawn Langdon Top Fuel dragsters.  For over three seasons Applied Innovation, formerly Applied Imaging, has been building their business-to-business relationships with Kalitta Motorsports and a host of companies associated with NHRA drag racing.

“We started our relationship with Applied Innovation in 2019 and we are excited to be a part of their growth over the past three years,” said Chad Head, Kalitta Motorsports General Manager. “They are very active participants in our annual sponsor summits and have supported several initiatives away from the track as well. Their business is built on speed, precision, and teamwork which matches our business goals perfectly. I am excited to see them highlighted on Doug and Shawn’s Top Fuel dragsters this weekend.”

This will be the first time Applied Innovation has had a major presence on two Top Fuel dragsters at the same event. In previous seasons they have taken the primary position on Doug Kalitta’s Top Fuel dragster during the Norwalk Nationals. Applied Innovation will also utilize the Kalitta Motorsports VIP hospitality experience during the race for their employees and customers.

“We wanted to try something different this season and get a prime spot on two of the best Top Fuel dragsters in the sport,” said Scott Grinwis, Director Business Development for Applied Innovation. “Doug has been running great all season and Shawn was just in the final last weekend. We would love to see an all Kalitta Motorsports Top Fuel final at the Norwalk Nationals with our Applied Innovation branding right up front on both race cars. We get a lot of business done at the track and it is a great environment for our customer and clients.”

NHRA Norwalk Nationals qualifying will begin this Friday with two sessions. Saturday will feature two more qualifying rounds and the final eliminations will start at 11 a.m. ET on Sunday. Fans can tune into live coverage on FOX beginning at 3:00 p.m. ET on race day.